Project Harmless has been selected as part of the Green Growth 100, an initiative launched by Small Business Britain in partnership with BT to spotlight small businesses successfully using sustainability as a core driver of growth.
The Green Growth 100 champions one hundred small businesses across the UK that are embedding sustainable practices into their operations - from cutting waste and energy use to rethinking supply chains, attracting new customers, and strengthening long-term resilience.
Founded in 2021 in Edinburgh, Scotland, Project Harmless is co-founded by Ka Ho Wong and George Greer, who have placed sustainability at the core of the business. Through its sustainable product innovation and its plastic-free fashion label, Atelier Scotia, the business has shown how responsible practices can deliver both environmental impact and commercial success.
On being named in the Green Growth 100, George Greer, Co-Founder of Project Harmless said: “Sustainability sits at the heart of everything we do at Project Harmless. Our products are designed to tackle plastic pollution and greenwashing, while supporting British makers and the rural economy. Being recognised for that work is genuinely motivating.”
Michelle Ovens CBE, CEO and Founder of Small Business Britain, said: “The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand. These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. Project Harmless is a brilliant example of how sustainability can fuel long-term success.”
This Green Growth 100 follows the work of the Willow Review, an independent, Government-backed review into the financial benefits of sustainability, which was co-chaired by Small Business Britain with BT sitting as a Steering Board member. The Willow Review published its landmark recommendations last summer, outlining a roadmap to unlock the vast financial opportunities of sustainability for Britain’s 5.6 million small businesses.
Chris Sims, Chief Commercial Officer, UK Business, at BT, added: “The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It’s inspiring to see how small businesses across the UK are turning greener practices into real business growth. We’re proud to support this initiative and congratulate Project Harmless on being recognised.”
