Project Harmless at a Glance

Founded in Edinburgh in 2021, Project Harmless is a brand built on sustainability and innovation. We exist to challenge greenwashing, disrupt outdated norms, and set a new benchmark for true sustainability.

Our journey began with the Harmless Poop Bag, a water-soluble, medical-grade alternative designed to replace billions of plastic waste bags. Recognised by BBC News, STV News, The Times, and Virgin StartUp, it ignited a global conversation on eco-fraud in pet care.

From there, we turned to fashion, an industry responsible for 92 million tonnes of textile waste annually. In 2024, we launched Harmless Atelier, a collection of handcrafted, plastic-free accessories, made from rare, revitalised fabrics and handmade in Scotland for those who demand quality without compromise.

In 2025, we expanded into skincare, an industry long plagued by hidden harm. Harmless Apothecary reclaims the art of slow beauty with palm oil-free, EDTA-free, and synthetic-free soaps, cured for 28 to 48 days and enriched with Scotland’s naturally soft waters from Argyll and Bute.

Recognised as a Sustainability Entrepreneur of the Year Finalist (Great British Entrepreneur Awards 2023 & 2024) and British Business Bank Ambassador for Scotland 2025, Project Harmless is more than a brand, it’s a challenge to the status quo.

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Press Mentions


Project Harmless has been featured in major media outlets for its commitment to sustainable fashion, Scottish craftsmanship, and innovative solutions.

Explore our latest press coverage below.


Publication Headline Date Link
The Scotsman Start-up launches sustainable cosmetcs range March 2025 Printed
Insider.co.uk Edinburgh start-up backed for cosmetics range launch March 2025 Read More
Retail Times Sustainability is the key ingredient in Edinburgh start-up’s new cosmetic range March 2025 Read More
Edinburgh Evening News Sustainability is the key ingredient in Edinburgh start-up’s new cosmetic range March 2025 Read More
Scottish Field Woven Wonder March 2025 Printed
The National Designers repurpose tartan made for Scotland’s first-ever Commonwealth Games February 2025 Read More
Pet Business World Building a sustainable future February 2025 Printed
The Herald Project Harmless to tackle fashion industry greenwashing September 2024 Read More
Scottish Financial News Sustainability champion Project Harmless September 2024 Read More
Tide Meet George, Co-Founder of Project Harmless June 2024 Read More
Richard's Blog (Virgin) Meeting exciting start-up founders and visiting Virgin Money May 2023 Read More
Institute of Directors Project Harmless March 2023 Printed
Church Times Edinburgh church’s free biodegradable dog-waste bags are one small step for the planet March 2023 Read More
British Vogue Project Harmless February 2023 Printed
The Times Dog Lover's solution to problem of waste bags December 2022 Printed
BBC News A headache pill inspired my dissolving poo bags December 2022 Read More
The Scotsman Edinburgh venture looking to clean up world with 'eco' dog waste bags secures backing December 2022 Read More
Insider.co.uk Dog poo start-up scoops funding for growth December 2022 Read More
Edinburgh Evening News CIty Startup aiming to clean up with "eco dog waste bags" December 2022 Printed
BBC Radio Scotland Drivetime, with John Beattie - Live Interview December 2022 Unavailable
The People's Friend Eco-friendly Walkies October 2022 Printed
STV News 'Our dog poop bags dissolve in water and will help save the planet' August 2022 Read More
BBC Radio Scotland Mornings, with Stephen Jardine - Live Interview August 2022 Listen
The Scotsman Edinburgh innovator’s harmless dog poo bags set to clean up across the globe June 2022 Read More
Edinburgh Evening News Edinburgh innovator’s harmless dog poo bags set to clean up across the globe June 2022 Read More
The Sun Poo Bag Eco Push June 2022 Printed
American Express UK How Project Harmless is fighting plastic pollution with a little help from American Express May 2022 Read More

Quotes

Richard Branson in Edinburgh ahead of meeting Project Harmless founder, captured in the historic city known for innovation and entrepreneurship.

Sir Richard Branson, Founder of Virgin Group

One of the businesses that really stood out to me was Project Harmless – who have created an eco-friendly alternative to dog poo bags. It’s such an everyday item that every dog walker needs, so it’s great to see it reinvented to be kinder to the planet.

Laura Young, Scottish Climate Scientist and Environmental Activist

Project Harmless exemplifies the kind of forward-thinking innovation our planet desperately needs, by putting purpose before profit and I am looking forward to helping raise awareness of the underlying problem and solution.

Andy Fishburn, MD of Virgin StartUp

Project Harmless is a purpose-driven business that brings a genuinely innovative solution to a growing environmental issue.

Cathy Magee, Chief Executive of Dyslexia Scotland

The company’s mission to create useful, sustainable products that don’t harm the environment is truly admirable.