Project Harmless at a Glance
Founded in Edinburgh in 2021, Project Harmless is a brand built on sustainability and innovation. We exist to challenge greenwashing, disrupt outdated norms, and set a new benchmark for true sustainability.
Our journey began with the Harmless Poop Bag, a water-soluble, medical-grade alternative designed to replace billions of plastic waste bags. Recognised by BBC News, STV News, The Times, and Virgin StartUp, it ignited a global conversation on eco-fraud in pet care.
From there, we turned to fashion, an industry responsible for 92 million tonnes of textile waste annually. In 2024, we launched Harmless Atelier, a collection of handcrafted, plastic-free accessories, made from rare, revitalised fabrics and handmade in Scotland for those who demand quality without compromise.
In 2025, we expanded into skincare, an industry long plagued by hidden harm. Harmless Apothecary reclaims the art of slow beauty with palm oil-free, EDTA-free, and synthetic-free soaps, cured for 28 to 48 days and enriched with Scotland’s naturally soft waters from Argyll and Bute.
Recognised as a Sustainability Entrepreneur of the Year Finalist (Great British Entrepreneur Awards 2023 & 2024) and British Business Bank Ambassador for Scotland 2025, Project Harmless is more than a brand, it’s a challenge to the status quo.
Contact Us for Press EnquiriesPress Mentions
Project Harmless has been featured in major media outlets for its commitment to sustainable fashion, Scottish craftsmanship, and innovative solutions.
Explore our latest press coverage below.
| Publication | Headline | Date | Link |
|---|---|---|---|
| The Guardian | The Guardian guide to living with dogs | April 2025 | Read More |
| The Scotsman | Start-up launches sustainable cosmetcs range | March 2025 | Printed |
| Insider.co.uk | Edinburgh start-up backed for cosmetics range launch | March 2025 | Read More |
| Retail Times | Sustainability is the key ingredient in Edinburgh start-up’s new cosmetic range | March 2025 | Read More |
| Edinburgh Evening News | Sustainability is the key ingredient in Edinburgh start-up’s new cosmetic range | March 2025 | Read More |
| Scottish Field | Woven Wonder | March 2025 | Printed |
| The National | Designers repurpose tartan made for Scotland’s first-ever Commonwealth Games | February 2025 | Read More |
| Pet Business World | Building a sustainable future | February 2025 | Printed |
| The Herald | Project Harmless to tackle fashion industry greenwashing | September 2024 | Read More |
| Scottish Financial News | Sustainability champion Project Harmless | September 2024 | Read More |
| Tide | Meet George, Co-Founder of Project Harmless | June 2024 | Read More |
| Richard's Blog (Virgin) | Meeting exciting start-up founders and visiting Virgin Money | May 2023 | Read More |
| Institute of Directors | Project Harmless | March 2023 | Printed |
| Church Times | Edinburgh church’s free biodegradable dog-waste bags are one small step for the planet | March 2023 | Read More |
| British Vogue | Project Harmless | February 2023 | Printed |
| The Times | Dog Lover's solution to problem of waste bags | December 2022 | Printed |
| BBC News | A headache pill inspired my dissolving poo bags | December 2022 | Read More |
| The Scotsman | Edinburgh venture looking to clean up world with 'eco' dog waste bags secures backing | December 2022 | Read More |
| Insider.co.uk | Dog poo start-up scoops funding for growth | December 2022 | Read More |
| Edinburgh Evening News | CIty Startup aiming to clean up with "eco dog waste bags" | December 2022 | Printed |
| BBC Radio Scotland | Drivetime, with John Beattie - Live Interview | December 2022 | Unavailable |
| The People's Friend | Eco-friendly Walkies | October 2022 | Printed |
| STV News | 'Our dog poop bags dissolve in water and will help save the planet' | August 2022 | Read More |
| BBC Radio Scotland | Mornings, with Stephen Jardine - Live Interview | August 2022 | Listen |
| The Scotsman | Edinburgh innovator’s harmless dog poo bags set to clean up across the globe | June 2022 | Read More |
| Edinburgh Evening News | Edinburgh innovator’s harmless dog poo bags set to clean up across the globe | June 2022 | Read More |
| The Sun | Poo Bag Eco Push | June 2022 | Printed |
| American Express UK | How Project Harmless is fighting plastic pollution with a little help from American Express | May 2022 | Read More |
Quotes
Sir Richard Branson, Founder of Virgin Group
One of the businesses that really stood out to me was Project Harmless – who have created an eco-friendly alternative to dog poo bags. It’s such an everyday item that every dog walker needs, so it’s great to see it reinvented to be kinder to the planet.
Laura Young, Scottish Climate Scientist and Environmental Activist
Project Harmless exemplifies the kind of forward-thinking innovation our planet desperately needs, by putting purpose before profit and I am looking forward to helping raise awareness of the underlying problem and solution.
Andy Fishburn, MD of Virgin StartUp
Project Harmless is a purpose-driven business that brings a genuinely innovative solution to a growing environmental issue.
Cathy Magee, Chief Executive of Dyslexia Scotland
The company’s mission to create useful, sustainable products that don’t harm the environment is truly admirable.
