Dare to drive change.
Our story
2021
Founded in 2021 in Edinburgh, the capital of Scotland.
With an authentic approach to sustainability in a world of greenwashing, our mission is to offer the best and most sustainable solutions to consumers, businesses, and organisations.
2022
As dog ownership in the UK surged to 17 million during the pandemic, over 12 billion single-use plastic dog waste bags were used—far surpassing the 488 million plastic carrier bags used in 2021. Recognising the environmental toll of this overlooked issue, we set out to create a solution. We developed and launched the Harmless Poop Bag, made from medical-grade, water-dissolvable, non-toxic, and microplastic-free materials—offering a more sustainable alternative to conventional waste bags.
Watch our story.
2023
We gained significant media coverage to raise awareness about the environmental impact of harmful waste bags and greenwashing in the pet industry, featured by BBC Radio, BBC.com, STV News, and The Times, among others. Our purpose-driven business also received support from Virgin Startup, helping us scale further. We had the privilege of meeting Sir Richard Branson, who later praised us on his blog, saying: “One of the businesses that stood out to me was Project Harmless – who have created an eco-friendly alternative to dog poo bags.”
Project Harmless was honoured as a finalist for “Sustainability Entrepreneur of the Year” and “Innovator of the Year” at the Great British Entrepreneur Awards 2023. We were also named “Innovator of the Year Finalist” at the 2023 Made in Scotland Awards.
Harmless Poop Bag2024
To further tackle the environmental impact of plastic, textile waste, and combat greenwashing in fashion, we launched Harmless Reserve.
Harmless Reserve offers high-quality, plastic-free fashion accessories, crafted from rare, revitalised fabrics and handmade in Scotland.
Project Harmless is proud to be the British Business Bank (UK government-owned bank) Ambassador for Scotland 2024/2025 and was once again nominated as a “Sustainability Entrepreneur of the Year Finalist” at the Great British Entrepreneur Awards 2024.
Harmless Reserve
2025
The beauty industry has long been plagued by greenwashing, especially around “sustainable” palm oil and ingredients like EDTA. Palm oil production causes deforestation, habitat loss, and biodiversity decline, while EDTA contributes to marine pollution.
Harmless Apothecary specialises in small-batch, premium skincare products, free from palm oil, EDTA, and artificial fragrances. Our mission is to provide sustainable skincare that nourishes the skin and protects the planet.
Harmless ApothecaryThe People behind Project Harmless
George Greer, Co-Founder
George is responsible for management, strategic partnerships, go-to-market strategies, and commercialisation at Project Harmless. George holds a Master of Business Administration from Bradford University, England and BA(Hons) from Ulster University, Ireland.
Ka Ho Wong, Co-Founder
At Project Harmless, Ka Ho is responsible for product development, operations, communications, and marketing.
Ka Ho earned a Bachelor of Science degree from Juniata College, USA.
Our Brand Ambassador
Laura Young, also known as Less Waste Laura, is currently pursuing a PhD at the University of Dundee on Scotland’s resilience to climate change. Recognised for her impactful work, Laura was named one of the world’s 20 leading climate creators and honoured as Holyrood’s 2023 Circular Champion at the Holyrood Climate Action Awards.
She is a regular contributor for BBC News, Sky News, and BBC TV, and frequently appears on BBC Radio and in print media. Laura also collaborates with organisations such as the Marine Conservation Society, Keep Britain Tidy, and the Scottish Government.
“Project Harmless exemplifies the kind of forward-thinking innovation our planet desperately needs, putting purpose before profit. I’m excited to help raise awareness of both the underlying problem and the solution.”
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